Soul Purpose Lifestyle Company was founded on a core belief: that every individual is blessed with a specific purpose in life and once that purpose is identified, life can take on extraordinary dimensions.

However, there is often a journey involved in identifying this purpose. For some, their purpose in life seems to be stamped into their very soul and spirit at an early age. Think of the little boy who dreams of flying military jets one day and becomes an accomplished pilot defending his country. Or the young girl who knows from the first moment she holds a puppy that she will grow up to be a veterinarian.

 

 

 

 

 

It would be easy if all of us "knew," like these children, what our purpose in life was to be. And perhaps just as important, if we let our spirits guide us when it was nudging us in the direction we needed to go. I think of the individuals I have met in my years as a founder of two direct selling companies who wanted to be entrepreneurs but resisted this path because they were afraid of failure, or believed that success could only be found as a corporate employee. Eventually they followed their passion and became highly successful business owners.

"When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds: Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world. Dormant forces, faculties and talents become alive, and you discover yourself to be a greater person by far than you ever dreamed yourself to be." -Patanjali

Many individuals have discovered their life's purpose as the result of tragedy. I am reminded of Candy Lightner who founded MADD (Mothers Against Drunk Driving) in 1980 after her 13-year-old daughter was killed by a drunk driver as she was walking to a church carnival. Thanks to Candy's galvanizing efforts, important traffic safety and victims' rights legislation has been passed and alcohol-related traffic fatalities have dropped from an estimated 30,000 in 1980 to fewer than 17,000 today—and society no longer views drunk driving as acceptable.

I encourage each of you to think about your "soul purpose." To listen to that stirring in your heart that beckons you to reach beyond the everyday rigors of your life and to define how—and why—you will make your mark on the world. Perhaps your Soul Purpose business is the catalyst that will help you finance your purpose or give you the freedom to devote to its growth.
Once you have identified this purpose, I believe your life will take on deeper and richer meaning and you will soar with new possibilities. I want to hear about your purpose, because sharing what you feel compelled to accomplish opens new windows to the soul for all of us.

 

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